COO

July 15, 2025
by a searcher from Pennsylvania State University - Altoona in Fort Lauderdale, FL, USA
Chief Operating Officer (COO)
Scale a $28 M High‑Growth B2B E‑Commerce Distributor
Location Miami, FL (on‑site, 5 days/week) | Type Full‑time, permanent
The Opportunity
AllSecurityEquipment.com (“ASE”) has almost tripled revenue in the past three years and now ships tens of thousands of SKUs to customers such as the Miami Dolphins, USPS, Caterpillar and BVI Airport. Our goal: become the #1 one‑stop shop in the $375 B security‑equipment market and grow another 15 %+ in 2025.
We are searching for an execution‑oriented Chief Operating Officer to translate strategy into day‑to‑day results, elevate our people and processes, and unlock our next stage of scale.
Why Join ASE?
Meritocratic culture. The best ideas win—no politics.
Direct impact. Report to the Founder & CEO and own the P&L for a $28 M enterprise on a growth curve.
Competitive package. Base salary + monthly and annual performance bonus; 100 % employer‑paid medical / dental / vision / life; 3 weeks PTO.
Modern tech stack. Shopify Plus, Odoo ERP, WMS, BI dashboards—resources are in place for you to optimise, not build from scratch.
Mission for Your First 18 Months
Target Outcome
Operational excellence
< 24‑hour order‑to‑ship time, ≥ 99.5 % pick/pack accuracy, < 5 % RMA rate
Revenue acceleration
≥ 15 % YoY top‑line growth through sales‑team productivity and new‑vendor onboarding
Financial discipline
• Monthly board‑ready reporting package live by Month 3• Cash‑flow dashboard (ad spend & shipping‑insurance ROI) live by Month 4• NWC turns improved by ≥ 0.5× via inventory‑level optimisation & extended supplier terms
Governance rhythm
• Weekly leadership team L10 meetings running by Month 1• Formal quarterly board meeting cadence established by Q2
Capital‑structure review
Complete capital‑structure assessment by Q3; present refinancing / distribution plan for board approval by Q4
Growth planning
Facilitate annual & quarterly planning cycles that deliver a board‑approved 2026 growth plan by Dec 2025
Key Responsibilities
Lead & develop four departmental heads (Sales, Marketing, Warehouse, Operations) and ~25 team members.
Own P&L execution. Translate strategic goals into departmental KPIs; monitor weekly scorecards, address variances, and adjust resources rapidly.
Professionalise reporting. Build a monthly management & board pack covering P&L, cash flow, KPIs and strategic initiatives.
Cash‑flow optimization. Track and improve ad‑spend ROI, negotiate shipping‑insurance programmes, manage DSO/DPO and inventory turns.
Working‑capital stewardship. Right‑size inventory levels, negotiate favourable payment terms, and free up cash for growth.
Drive commercial growth. Design quota models, compensation plans and coaching frameworks that keep sales hitting ≥ 90 % of target every month.
Vendor management. Negotiate terms, onboard new suppliers, and ensure product‑data quality for 10 000 + SKUs.
ERP stewardship. Partner with Odoo consultants on major projects; personally troubleshoot minor workflows to keep the “central nervous system” healthy.
Governance & cadence. Run weekly leadership meetings (EOS‑style L10), quarterly off‑sites, and prepare board materials/agenda.
Capital‑structure optimization. Model refinancing scenarios, evaluate debt vs. distribution options, and shepherd board‑approved actions to close.
Continuous improvement. Map and refine processes across warehouse, customer support, purchasing and finance; champion a data‑driven, Lean mindset.
What You’ll Bring
10 + years total leadership experience, including 5 + years in B2B e‑commerce, industrial distribution, or parts supply.
Demonstrated ownership of a multi‑function P&L ($20 M–$100 M) and track record of delivering double‑digit growth.
Fluency with modern ERP/WMS platforms (Odoo, NetSuite, Acumatica, MS Dynamics—or equivalent) and Shopify or similar e‑commerce engines.
Proven ability to design quota & incentive structures and coach sales teams to consistently beat targets.
Strong FP&A skills—able to build board‑quality reporting, manage cash flow, model capital‑structure scenarios, and speak the language of lenders.
A builder’s mentality: you spot bottlenecks, dive deep, and implement scalable solutions—not just decks and dashboards.
Hands‑on leadership style and willingness to be fully on‑site in Miami.
Compensation & Benefits
Base salary: Competitive / commensurate with experience. $170k to $200k+
Incentives: Monthly KPI bonus + annual performance bonus
Benefits: 100 % employer‑paid health, dental, vision & life insurance; 3 weeks PTO; paid holidays; optional 401(k) with match
Relocation: Assistance available for out‑of‑area candidates
How to Apply
Send your résumé and a brief note (no cover‑letter formalities required) describing:
The largest P&L or team you have run.
A specific operational bottleneck you identified and fixed—plus the measurable result.
Email redacted Qualified candidates will receive a response within 2 business days.
All Security Equipment is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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