This is great, Sean. Thank you! Appreciate the perspective. Agree with your sentiment about segment; right now, I'm trying to learn as much as I can about as much as I can... Seems a little daunting. A lot of what I do within the Brand role is setting vision/strategy and then executing by guiding a wide range of cross-functional/subject matter experts with accountability. I'm excited for the journey and would love to keep in touch. If you have any other thoughts/insights, feel free to send a PM. Many thanks again!

There are transferable skills sets but also have gaps - to name a few: 1) The way big corporates operate (coming from over a decade of experiences in F500s) is drastically different from SMBs - the latter has much small or close to none systems that you’d need to build or re-establish. 2) In coporates, you have teams and agencies support, now you have yourself and maybe a few contractors that needed your babysit - depends on the size of the business you’re looking into, there’s more nuances into it. 3) SMBs barely have any branding - what they really need is growth systems including marketing, sales and ops 4) On top of that, you’re learning corporate steam tires, taxes and everything else altogether :)) Happy to discuss further and provide pointers if helpful - my background is in digital marketing and growth and have been in F500s as well as my own helping SMBs building growth systems.