Creative KPIs for cold outreach campaigns?

May 29, 2025
by an investor from University of Toronto - Joseph L. Rotman School of Management in Calgary, AB, Canada
Does anyone have any rough KPIs they like to use around their cold outreach campaigns beyond the usual metrics such as number of CIMs acquired / email response rate / LOIs submitted / etc.? I'm wondering if there's anything people have had success with using to track themselves that felt like it better compared things like cold outreach vs contacting brokers or using an AI web-scraper for list generation vs doing it manually. Thanks!
from INSEAD in Denver, CO, USA
from INSEAD in San Francisco, CA, USA