Curious to know AI adoption in search world

Has anyone adopted meaningful amount of AI based workflow to now see it as a key efficiency lever? Obviously this is all the rage in the enterprise/large company world, but was curious how searchers are looking at this given the potential to accelerate automation. If this has become part of your playbook, what tools proved to be most helpful? Have you come across any good resources that talk about AI use in SMB? Obviously all this with big caveat that it really depends on the industry.