Customer Acquisition Optimization

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by a searcher from IESE Business School
in Philadelphia, PA, USA

1yr ago

Customer Acquisition Optimization

For CEOs/HoldCo Operators: if you are looking to implement improved Customer Acquisition and Conversion Optimization systems, let me know. I am interested in how you are addressing Marketing and Digital strategy post-Acquisition.

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reply by a searcher 1yr ago
from University of Michigan in Bay City, MI, USA

Customer acquisition and conversion is a gigantic topic. The strategies and tactics vary widely depending on the industry and customer base served. For many businesses, it's the single most important aspect of making the business successful, and the CEO role in those firms is essentially the CMO role, especially if the business is <$10MM in revenue. If this is a B2C business, especially if it's direct-to-consumer, a few quick conversations will not be adequate preparation. You either need deep expertise on your team going in or you need full confidence that a talented team is coming with the business.

reply by an intermediary 1yr ago
from New York University in Menlo Park, CA, USA

Well said Donald. I completely agree that customer acquisition is the single most important responsibility of a CEO role in <$10mm businesses. If you don't know how to cost effectively add new customers, the business will not survive.