SEEKING BUYER
Digital Wellness Brand and Social Media Asset Sale – International Audience
Consumer Services · Vienna, International customer base
revenue: $1
ebitda: $1
Exclusivity:
Exclusive Representation
SBA Eligiblity:
Not SBA Eligible
Revenue:
$1
EBITDA:
$1
Business: HealnLearn
Website: healnlearn.com
Location: Austria; fully online with an international audience
Transaction: Asset sale only
Asking Price: €49,000
Seller Financing: Up to €15,000, subject to agreed terms
Opportunity Overview
HealnLearn is an established digital wellness, coaching and self-development brand offered for acquisition through an asset sale.
The principal value of the opportunity lies in its existing digital audience, social media presence, newsletter database, customer history, brand, domain and content assets. The platform technology may also be included in the acquisition package.
HealnLearn has operated internationally in English, with customers and audience members primarily located in the United States, English-speaking Europe and other international markets. The opportunity is not dependent on the Austrian or Viennese market.
The founder has shifted her focus to another business. As a result, HealnLearn has had limited recent commercial activity and is being offered as a digital asset acquisition and relaunch opportunity, rather than as a business valued on current revenue or EBITDA.
Core Assets Included
The proposed asset sale may include:
HealnLearn brand and healnlearn.com domain
Social media accounts with approximately 30,000 combined followers
Newsletter database with approximately 1,200 subscribers, including previous customers
Historical customer and sales records
Existing content, marketing materials and operating resources
Founder-owned live and recorded course content
Existing CRM structures and marketing funnels
SEO and website content
Introductions to selected coaches, instructors and service providers
Transition support from the founder
The transfer of subscriber, customer and marketing data will be completed only to the extent permitted under applicable privacy, data-protection and platform requirements.
Optional Platform Technology
The existing HealnLearn digital platform can be included as part of the acquisition package.
The platform was originally developed to support:
A digital learning and course-delivery module
Recorded and live educational content
Online booking of consultations with coaches and experts
Expert and service listings
Customer registration and account management
Payment and booking processes
The technology has not been actively developed recently and would require a technical, design and content update before a full commercial relaunch.
A buyer may therefore choose either to:
Relaunch and update the existing platform; or
Acquire the brand, audience, customer and content assets and integrate them into an existing website, e-commerce platform, mobile application or customer-acquisition infrastructure.
Ideal Buyer Profile
The opportunity may be particularly attractive to:
Wellness and wellbeing brands
Fitness brands and online fitness platforms
Supplement and nutrition companies
Digital health and lifestyle businesses
Coaching and personal-development companies
Online education and course providers
Retreat and wellness-travel operators
Consumer subscription brands
Mental wellbeing and mindfulness platforms
Influencers, creators or experts seeking an established brand and audience
Marketing agencies or digital operators experienced in audience monetization
Established consumer brands seeking access to a wellness-oriented international audience
For a strategic buyer, HealnLearn can provide a faster route to market and an existing customer-acquisition foundation without having to build a new brand, social media following and subscriber base from the beginning.
Historical Business Model
HealnLearn previously generated revenue through:
One-to-one online coaching consultations
Live online courses and group programs
Recorded self-development courses
Founder-owned educational content
Partner-provided content offered on a revenue-share basis
In-person retreats and group experiences
The historical model included a 20% commission, net of VAT, on coaching sessions and selected partner-provided courses. Founder-owned programs generated higher gross margins.
The business has no inventory, internal technology team or fixed coaching payroll.
Historical Traction
During an approximately three-month period in 2020, HealnLearn generated approximately €10,000–€11,000 in revenue from live online courses without paid advertising.
A 2021 in-person retreat generated more than €60,000 in gross revenue and approximately €10,000 in net income for the founder.
Additional revenue was generated from live courses, recorded courses and coaching services outside these periods.
These figures are historical and should not be interpreted as current revenue, EBITDA or a guarantee of future performance.
Relaunch and Growth Opportunities
A buyer could develop the assets through:
Reactivating the newsletter subscriber base
Re-engaging the social media audience
Integrating the audience into an existing wellness, fitness or supplement brand
Relaunching live courses and group programs
Introducing memberships or subscription products
Selling physical wellness, fitness, nutrition or supplement products
Developing affiliate and brand partnerships
Bundling courses, consultations and consumer products
Expanding recorded digital content
Launching paid customer-acquisition campaigns
Reintroducing retreats and in-person experiences
Recruiting additional English-speaking experts and instructors
Operating Structure
Core website and technology maintenance has historically been approximately €200 per month, excluding optional CRM, advertising, funnel-management and marketing tools.
The assets can be operated with a lean cost structure. The main investment required for growth would be marketing, audience reactivation, content development and platform modernization where applicable.
Transaction Structure
The transaction will be structured exclusively as an asset sale. The existing legal entity is not included, as it is also used for another active business.
The asking price is €49,000. Seller financing of up to €15,000 may be available depending on the buyer, payment structure, security arrangements and agreed transaction terms.
The founder is available to provide transition and handover support for up to six months under a separately agreed transition-services arrangement.