Do I need a broker to sell a SMB?

searcher profile

March 02, 2025

by a searcher from Bellevue University in Houston, TX, USA

Hi everyone, my wife & I are looking to sell our home based business this year.

We built from scratch in###-###-#### The business has grown in profits each year, and now runs basically on its own but my wife still does payroll and management.

Very simple and straightforward business plus, the financial books are neatly kept.

We have 5 employees and 5 vans. My wife runs the business and looking to retire.

Asking price $1 mil.

Do we really need a broker to sell a thriving SMB? Please share your thoughts TY!

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commentor profile
Reply by a searcher
from University of Virginia in Simi Valley, CA, USA
You don’t need a broker to sell your business.

But you must be 1) well-prepared, 2) know the rules of engagement and customs, and 3) have SMB M&A experienced tax and legal advisors.

As a buyer, I mainly consider brokered deals because they alleviate my concerns about the seller's commitment to sell. If possible, I'd prefer to avoid brokers because, in my experience, they often waste my time, and many of them are just unprofessional and inexperienced.

However, I also lack the patience and time to educate unprepared and unrealistic sellers; for example, I recently walked away from a deal with a DIY seller because they were unrealistic in their valuation expectations and very secretive with customary informational disclosures.

Here’s what I would love to see from a business seller:

- A well-written, fair MNDA to sign with prospective buyers.

- Using DocuSign or another professional e-signature system to distribute documents and collect signatures (no PII or PFS sent by email).

- Quick responses (it means you are prepared and can provide answers instantly).

- A concise and straight-to-the-point CIM with factual information. Be transparent and factual. If you wish to include projections and assumptions about the future or any other hype, do so clearly and separately from actual historical performance.

- All three (income, balance, cash flow) monthly financial statements for the last three full years and the current year’s stub period in Excel format; just a raw download from your accounting system (perhaps QBO in your case).

- If there are any adjustments, provide them separately, along with explanations and justifications. - Annual revenue composition by clients for the last three years (client concentration over time).

- A/R aging.

- Describe your employees, succession plan, talent pipeline, etc.

- Importantly, be very specific and transparent about what you and your spouse do for the business so a prospective buyer can determine whether they can replace you both or need to hire someone besides working themselves.

If you have any questions or need further advice, feel free to send me a direct message.
commentor profile
Reply by a professional
from Texas State University in Sidney, NE 69162, USA
That’s a great question, and one a lot of owners ask at this stage. The short answer is no, you don’t have to use a broker. But the better question is: what kind of outcome do you want, and what kind of help will get you there? If the goal is a smooth, fair, and regret-free exit—one that protects the team, maximizes value, and lets you walk away with confidence—then the right advisor can be worth far more than their fee. A few things to consider: Positioning matters. Selling a “simple” business is different than selling a well-positioned, transferable business with recurring cash flow, clear systems, and a loyal team. The latter commands stronger offers. Buyers come prepared. Most buyers (especially searchers or small PE firms) know how to value businesses and negotiate deals. You want someone in your corner who knows that playbook just as well. It’s about more than just finding a buyer. It’s about getting the deal across the finish line—with clean terms, fair structure, and no loose ends. We work with owners in this exact situation and would be happy to share what we’re seeing in today’s market if that’s helpful. Either way, you’re wise to ask now rather than later. Selling the right way starts with the right questions.
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