Do you think this is worth pursuing?

searcher profile

March 24, 2025

by a searcher from George Washington University in New York, NY, USA

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I’m extremely new to this community and I have a skillset that I believe is valuable to those of you looking to deeply understand the companies you’re purchasing. I would love to make this a discussion so feel free to fire off your opinions!





With over 7 years of experience in UX & Product, half of which was spent in agency/consulting, I love digging into new businesses & deeply understanding customer needs & behaviors. I’ve also spent the last 3 years designing software for small businesses & have a special appreciation for their nuance. From the moment I discovered ETA, I've grown more and more eager to get involved. 




So, here’s my main question: 


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#1

A service blueprint of your deal’s current customer experience, inclusive of tech-stack, and front of house and back of house operations. (Example -> Service Blueprint)


#2

A presentation on the customer profiles of the business’s existing customer base. Inclusive of behavioral attributes and current unmet needs.


#3

A readout of the current employees’ operational pain points with the tools they use and their processes.


#4

Something else I did not mention


#5

None of the above, it doesn’t make sense to have a UX/CX professional perform this type of research and synthesis before the deal is done. 



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Thank you in advance for the openness to discuss!

Jake

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commentor profile
Reply by a searcher
from University of North Carolina at Chapel Hill in Raleigh, NC, USA
I'm sure others will share thoughts - I wouldn't say 'no chance' but at first blush felt more difficult to navigate than #3 b/c #3 is 'internal' to the org vs. external. For example I think you might be able to pull together 1 based on the seller's POV, but would think ideally you'd want input directly from the customer which is going to be much less likely pre-transaction.
commentor profile
Reply by a searcher
in Rindge, NH 03461, USA
I love the idea/concept. And would love to discuss this for post closing. Before closing, there are far larger issues to focus on then UX. Also, I can't see how you would get sufficient access to the necessary info/customers/employees to do this pre closing. This would become more attractive at $10+M deals.
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