Does anybody have experience w/ Google Ads as a way to rapidly grow?
February 28, 2023
by a searcher from United States Naval Academy in Washington, DC, USA
I have heard mixed reviews regarding the value of using Google Ads to rapidly grow consulting/training services companies. The company primarily sells ISO consulting services to help small businesses get ISO 9001 Quality Management, ISO###-###-#### Information Security Management Certifications, and others. Before pivoting primarily to ISO consulting/training, the company built its base by focusing on providing this services as an "add on" to its GovCon Training Program for small businesses. Now they are hoping to rapidly grow. They have developed a streamlined process that uses ISO Document automation and an online learning management system to accelerate ISO Certification. They enjoy a 100% ISO Certification track-record...and offer a money back guarantee.
I would GREATLY appreciate hearing any insights regarding how to rapidly grow via Google Ads...or any other way.
Thanks! -Randy
from University of Texas at Austin in Austin, TX, USA
Google Ads (really all online ads) should be part of an overall marketing strategy, including your website/SEO, content, perhaps social, and if you're a storefront Google My Business/maps.
Ads success is going to depend on what you're selling, your website, your landing pages, and your competitors.
It's very easy to spend a lot of money with little results. Or the wrong kind of results. And it's hard to find someone to effectively manage all this for you for less than $1-1.5K/mon., on top of your ad spending.
Happy to talk more if you'd like.