Due Diligence on a Content Creation business

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by a searcher from Millersville University of Pennsylvania
in Mantua Township, NJ, USA

1yr ago

Due Diligence on a Content Creation business

Hey all - I've just gotten back a signed LOI on a content creation business that does social media management, digital course creation, podcast production, as well as some virtual assistant hiring.

I'm curious to get feedback from the community with regards to what sort of things you'd be digging into during due diligence to test out the processes, procedures, culture, clients, contracts, etc.

Thanks!

1 Like

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reply by a professional 1yr ago
from Villanova University in West Chester, PA, USA

Hi ^redacted‌, congratulations on getting under LOI! I have a great episode on what we do for legal due diligence. It does depend on the overall characteristics of the company as to where we go from our standard analysis and review, but this explains what we do for legal due diligence. redacted Happy to help or discuss this further!

reply by a searcher 1yr ago
from Queensland University of Technology in Brisbane QLD, Australia

I have signed multiple LOIs with creative agencies and i have a very experienced board who are experienced in m&a.

a key focus in this business is people risk. The assets of the business arrive in the morning and leave at night. How do you incentivise key personnel to stay? Who controls the client pipeline and has relationships with clients? If that person leaves the business, it will go down hill quickly post acquisition.

They must be retained with an appropriate incentive structure.

good luck