E-Commerce – CBD Health & Wellness Products Brand – c.$2M Gross/Yr

February 27, 2023
by an intermediary from University of Leeds - Leeds University Business School in New York, NY, USA
Project Float delivers premium health and wellness CBD products for both human and pet consumption. The business was among the first CBD brands to add natural ingredients to its blends and has differentiated itself from competitors and offers a wide array of products including, oils, gummies, capsules, and creams.
Some key highlights:
- $2M in revenue over the LTM
- 71% monthly returning customer rate
- 1.2K orders/month with an AOV of $84
- Strong SDE margins of 20% over the LTM
- Diversified revenue streams (Shopify website and wholesale to prominent store chains)
from Fordham University in St. Petersburg, FL, USA
from University of California, Berkeley in Paris, France