EBITDA Multiples for Ad Agencies

January 21, 2025
by a searcher from University of Florida in Jacksonville, FL, USA
Hi All - anyone have an idea of what EBITDA multiples I should be considering when looking at buying an ad agency? One of the targets has EBITDA of $1 million and the other has EBITDA of $4 million. I'm thinking 2-3x for the smaller 1 and maybe 4-5x for the larger one....Finding comps is tough. Thanks for any thoughts you can give.
from Hofstra University in Nassau County, NY, USA
It's about showing them how they get more from a relationship with you than without...
from University of North Carolina at Chapel Hill in Austin, TX, USA