Ecom Fitness Brand - Amazon, Shopify & App w 75% organic Sales

intermediary profile

April 17, 2025

by an intermediary from United States Air Force Academy in Seattle, WA, USA

TTM Revenue: $800K USD TTM Profit: $100K USD Industry: E-commerce / Fitness Equipment Financing: Open to Seller Financing, Creative Structures Turnkey: Yes, 100% Remote & Automated Online: Yes (Amazon, Shopify, App) Years in Business: 8 Years Overview This e-commerce fitness brand has carved out a powerful niche in strength training gear, backed by three U.S. design patents and four international trademarks. The company’s product line includes several Amazon bestsellers with strong review moats and low Best Seller Ranks (BSRs). Operations are 100% remote and automated, requiring less than 2 hours per week from ownership. It sells primarily through Amazon FBA (95%), with supporting sales through a D2C Shopify store and a proprietary fitness app with over 13,000 users. With eight years of positive seller metrics and an engaged community, it’s a stable, battle-tested brand. A lean VA team manages most day-to-day, offering an attractive lifestyle component. Opportunities Massive growth potential lies in paid media expansion, currently untapped outside of Amazon. With 75% of sales already organic and only 37% of keywords optimized, a $50K ad budget could realistically double profit within a year. The Viking Strength app remains under-monetized and could introduce subscription or upsell funnels. Emerging wholesale interest and global D2C expansion represent further upside. Initial Exit Advisory Takeaway This opportunity checks all the boxes for a passive investor seeking defensible, high-growth digital assets. It's highly automated, backed by protected IP, and bolstered by a robust Amazon account with 8 years of flawless metrics. Lean operations, recurring app engagement, and minimal overhead position it for stable returns.
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Reply by a searcher
from Northwestern University in Santa Monica, CA, USA
Thanks ^redacted‌ Will take a look and follow up if any good opportunities come to mind.
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Reply by a searcher
from Indiana University, Bloomington/Indianapolis in Austin, TX, USA
@reggie - I am interested in the CIM on this one.
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