Email "warm-up" best practices?
March 19, 2024
by a professional in London, UK
Email "warm-up" best practices?
Hi all- I'm planning to spin up my website soon and am looking to wrap my head around how to best ensure my emails reach their intended recipients. I've heard troubles with formatting, punctuation, or frequency can potentially "poison" a domain moving forward.
Are there any good resources that you've come across (videos, blogs, etc) that could be helpful here? Hoping to minimize email tinkering.
in Manville, Lincoln, RI 02838, USA
-Small quantities of emails (think###-###-#### per day. You can scale this up over time, or you can run the same quantity through a different domain (instead of mywebsite.com send emails from mywebsite.org). You can, obviously, scale multiple domains as well. This process, in my experience, can take months.
-Email deliverability is key. You want the few emails you do send to be seen, answered, and (most importantly) NOT marked as spam. It is very, very important your email is seen as 'normal', not a marketing email. Otherwise you could end up in the promotion box in gmail and not in the normal inbox where it would be most visible to your target.
-Make sure your DNS settings are properly configured for DMARC, DKIM, and SPF. Your DNS settings are going to set the standard for how your emails interact with other email providers.
-You have to be consistent to ensure your changes stick, and to correct any issues. So long as your email isn't blacklisted you can always fix the ratio of successfully delivered emails through regular use of them with others you already know..
Hope this helps, and would be happy to chat sometime to go into more detail.
Best regards,
-Frankie
from Harvard University in San Juan, Puerto Rico
-Buy 5 domains that are all very similar, i.e. searcher.com, searcher.net, searcher-site.com, etc.
-Do all of your cold email on a domain that's NOT your main website domain
-On all the domains set up a gsuite account and a gmail address. Ensure DKIM, DMARC and SPF are set up correctly.
-Sign up with mailflow.io for a free warmer service and warm up each of the emails. It should take at least 2-3 weeks to warm your email up.
-Start sending emails with your warmed up email. Keep an eye on deliverability and reply rates mainly. Once they start tanking, you're probably landing in spam. At this point, consider your domain burned and move on to the next one which should already be warmed up since you're keeping all of them in the warming pool.