Email Deliverability
May 22, 2024
by a searcher from The University of Chicago - Booth School of Business in Chicago, IL, USA
It seems my cold emails are more frequently getting caught in spam folders. Does anyone have advice on the best way to solve this issue? I had gone through all of the suggested protocols such as warming up my emails and enabling the proper DNS settings.
Should I create a new web domain and emails attached to the domain and send emails from a new address? Or should I hire a consultant to see if they can fix any issues with my emails getting caught in spam. Any advice is appreciated.
in United Kingdom
You need to buy new domains and let them warm up for a minimum 14 days on smartlead, 2 users per domain. With the recent restrictions, you should be buying backup domains as well and auto-rotating them every month.
You must set up your DNS records correctly and send plain html emails. Make sure you verify your leads before sending and slowly ramp up. Monitor the campaign stats daily and make sure you enable ESP matching.
Something really important is to always make sure all accounts have US IPs!
We can set up your entire infrastructure for free if you purchase the google / outlook inboxes through us (~25% cheaper with US-based IPs and we replace them if anything burns ). If anyone needs a free outreach / outbound audit please reach out.
from Northwestern University in Scottsdale, AZ, USA
1) you want one email per domain for 50 emails/day (i.e., yes this gets costly upfront, but your email doesn't get burned as fast). Thus, if you want to send 500 emails per day, then make 10 domains with 10 individual emails associated to them.
2) Warm up your emails over a 3-4 week period. The email warmup accelerators are not as efficient as they used to be. Sending out emails too soon at a high volume will get those domains burned.
3) Choose your words wisely and leverage AI to customize the language in each email. You will get flagged for using the same subject line and/or body of text in your emails if they are the same.
Hope this helps.