Email Deliverability

May 22, 2024

by a searcher from The University of Chicago - Booth School of Business in Chicago, IL, USA

It seems my cold emails are more frequently getting caught in spam folders. Does anyone have advice on the best way to solve this issue? I had gone through all of the suggested protocols such as warming up my emails and enabling the proper DNS settings.

Should I create a new web domain and emails attached to the domain and send emails from a new address? Or should I hire a consultant to see if they can fix any issues with my emails getting caught in spam. Any advice is appreciated.

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Reply by a professional
from New York Institute of Technology in Brooklyn, NY, USA

I understand your frustration – many marketers and sales people battle with cold emails landing in spam folders daily (and what to do about it). My apologies in advance, I know some of these points reiterate suggestions already shared, but I wanted to emphasize their importance.. Ok, here are a few things we’ve been considering: -Personalization & Subject Lines: Keep your emails personalized and avoid using common spam trigger words in your subject lines (e.g., “free,” “guarantee,” “buy now” and excessive punctuation or capitalization).

-Email Format: Use plain text emails without images or templates, and avoid sharing links.

-Clean Your List: Regularly clean your email list, but be aware that cold lists may not yield high conversion rates until everything is optimized.

-Technical Setup: Ensure your SPF, DKIM, and DMARC settings are correctly configured. You can reference helpful blogs or guides online for this (https://woodpecker.co/blog/spf-dkim/?utm_campaign=Growth+Newsletter+%23160&utm_content=Growth+Newsletter+%23160&utm_medium=newsletter&utm_source=email

and

https://www.namecheap.com/blog/mastering-google-and-yahoos-business-email-rules/?utm_source=Iterable&utm_medium=email&utm_campaign=NEWS_CRM_Mar_Uncovered_GR_LO_PO_20240329). -->No relationship, these are two articles I found helpful when working on this myself.

-New Domain Risks: Using a new domain can be risky because it lacks credibility. But so is using an established address—because you can lose your established credibility. You must decide, but if it were me, I would test and sacrifice a new email address (domain) for cold outreach.

-Deliverability Tests: Use tools like MailTester or GlockApps to identify potential spam triggers in your emails. I hope these suggestions help. Remember, it's a continuous process, and staying on top of best practices and industry changes is crucial. Good luck, and feel free to reach out if you have any other questions!

Reply by a searcher
in Berlin, Germany

Hey Clifford, There are many good tips here and even more things to look for. It sounds like you are doing mass email outreach and potentially using a software tool for automation. I have sent roughly 900k emails last year in various verticals for different service providers and offers. There are three main factors to consider when doing these kinds of outreach campaigns: the leads (who you are sending emails to), the technical setup (how much pressure you are putting on each sending account on a daily basis), and the email copy (are you potentially sending text that could be identified as spam by the email providers and therefore land in spam before the recipient even sees the email). You can use tools like https://mailmeteor.com/spam-checker to get a first overview of the quality of your email copy and https://www.mail-tester.com/ for a first overview of the deliverability of your emails/mail accounts. Google Domains was bought by Squarespace and a few things in the technical landscape changed. Make sure that you are not sending any cold emails to private email accounts that end with redacted It's enough if a handful of private email accounts mark you as spam to get permanently marked as spam by Google. The only way to prevent this is to not send emails to redacted in the first place. The chance of getting banned when contacting Google business or any other professional accounts that end with redacted is much smaller. Banned accounts can sometimes get unbanned by finding out where they were banned and contacting the server providers to let them know that you are a legitimate business owner and not just spamming people. Another way to deal with fewer problems is to rotate the inboxes and domains that you are using. For example, have 120 inboxes and 60 domains, and only send with 50% at any given time while letting the other 50% warm up in your sending tool. Then, rotate once a month. Also, make sure to warm the domains up for 2-3 weeks before sending. Start slow with 20 emails per inbox and only scale up after about a week of sending to 30 emails per day per inbox. I hope this helps, and I'd be happy to take a first look at your setup to maybe identify a quick fix.

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