Email deliverability optimization tools and advice?
March 14, 2021
by a searcher from University of Virginia-Darden - Darden School of Business in Salt Lake City, UT, USA
Hi all, I'm about to start an email campaign and am trying to optimize my account for deliverability. I've heard of MXToolBox, SendForensics, and Mailgun. Any recommendations?
I'm not a tech guy, but I was able to set up my SPF, DKIM, and DMARC. Still other things I can't figure out, like I'm on a blacklist because my IP has a "bogon" (Comcast was no help!). Advice?
from Radboud University of Nijmegen in Zwolle, Netherlands
Don’t sweat over your local IP being blacklisted. If you send regular email, your (web)client will relay the email through Office 365’s outbound email servers, again leveraging the reputation of this server. Not that of your local machine.
TL;DR If you SPF/DKIM setting are set up properly you’re good to go!
Feel free to message me if you want an extra set of eyes. Only takes 10 min tops.
from University of Virginia in Salt Lake City, UT, USA
SendForensics - identifies issues with infrastructure and message content, cheaper than MXToolBox
Warmup Inbox - helps your inbox not look like a spam account
WP Mail SMTP - Wordpress plugin that somehow helps with deliverability
Liquid Web / Nexcess - better than GoDaddy hosting because it allows rDNS setup, customer service is superior
Google Workspace - better than Microsoft because it allows rDNS
Outplay - cheapest and best outreach automation tool (Xant might be better, but requires 8+ licenses)
Key issues to set up are DKIM, DMARC, SPK, and rDNS. Instructions for setting these up are easy to find online
Hope this helps!