Engineering Perfect Opportunities From The Costly Trap Of Investment Hunting

July 25, 2025
by a searcher from Baylor University in Fort Worth, TX, USA
When I started investing in and acquiring businesses, I followed conventional wisdom. I scoured listing sites, worked with brokers and joined investment groups. I was doing everything "right," but I realized I was playing the same game everyone else was.
Every time I found a "good investment," so had multiple buyers. This competition drove down returns and lost deals. Worse, I was letting the market dictate my options instead of creating custom opportunities.
The breakthrough came when I began over-investing in core competencies, creating a unique niche. I built digital marketing skill sets, purchased businesses with intellectual property and focused on digital companies. Then I started training operators and going deeper and deeper into this niche.
By being able to add a significant amount of value, now each target I discovered was worth more to me than what others would pay for it. With this new toolset, when I calculated returns, the numbers told a different story.
Read more about my Portfolio Incubator Strategy in this article:
https://www.forbes.com/councils/forbesbusinesscouncil/2025/01/03/why-investment-hunting-is-the-wrong-strategy-and-its-cost/
from University of North Texas in San Antonio, TX, USA