Engineering Perfect Opportunities From The Costly Trap Of Investment Hunting

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July 25, 2025

by a searcher from Baylor University in Fort Worth, TX, USA

When I started investing in and acquiring businesses, I followed conventional wisdom. I scoured listing sites, worked with brokers and joined investment groups. I was doing everything "right," but I realized I was playing the same game everyone else was. Every time I found a "good investment," so had multiple buyers. This competition drove down returns and lost deals. Worse, I was letting the market dictate my options instead of creating custom opportunities. The breakthrough came when I began over-investing in core competencies, creating a unique niche. I built digital marketing skill sets, purchased businesses with intellectual property and focused on digital companies. Then I started training operators and going deeper and deeper into this niche. By being able to add a significant amount of value, now each target I discovered was worth more to me than what others would pay for it. With this new toolset, when I calculated returns, the numbers told a different story. Read more about my Portfolio Incubator Strategy in this article: https://www.forbes.com/councils/forbesbusinesscouncil/2025/01/03/why-investment-hunting-is-the-wrong-strategy-and-its-cost/
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from University of North Texas in San Antonio, TX, USA
^redacted‌ Thanks for your post! Like you, I’ve spent too much time and money chasing conventional deals, only to hit roadblocks during due diligence. Instead, I’ve doubled down on my consulting and coaching expertise, and I’m not afraid to roll up my sleeves and do the hard work. When I was considering a podcast and coaching platform, seeking advice, a mentor put it, “We’re all trying to get there in our own way.” Meaning that it might not been in the traditional sense. For me, I'm in business and doing business, but not in the typical way. Some folks have dismissed me for not following the traditional ETA playbook, but that doesn’t faze me. I’m the one grinding to make payroll and keep the bills paid. Like you said, opportunity comes in unexpected ways. If you’re not paying attention, you might miss it. Your insights have me reflecting. Thanks for the spark!
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