Yes, extremely cyclical business, Even the largest players like Classic Part Rental struggled for five plus years after the great recession.

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Possible a more protected niche is more resilient, but I would need a long financial history to feel good about that.

Thanks guys. I hear you on the cyclicality. I am very early stages in thinking about this business but my thinking was the margins are very strong and people will throw weddings/parties in my area (I'm not saying business wouldn't drop). But...yes, maybe balloons is something that is cut save $$ and maybe I am not being realistic about what happens post a real down turn. I was around inredactedso its not like I am clueless.