Exploring Marketing Support for ETA Professionals – Is There a Need?

Happy Saturday SearchFunders!

As I’ve connected with ETA professionals and explored this space, I’ve noticed that marketing strategy and execution often become key growth opportunities after an acquisition. Whether it’s optimizing a brand’s online presence, generating leads, or implementing scalable systems, marketing can make a huge impact—but it’s not always easy to prioritize during the transition.

I’m curious to hear from you:

What marketing challenges have you faced post-acquisition?
Would outside help, like a consultant or fractional marketing manager, have been helpful in tackling those challenges?
For context, I’m a marketing professional with experience helping small businesses grow through strategic and scalable marketing efforts. I’m exploring ways to offer marketing consulting and fractional management services specifically for ETA professionals. My focus would be on:

• Pre-acquisition marketing audits to assess potential growth opportunities.
• Post-acquisition quick wins and long-term strategies.
• Hands-on management to execute marketing efforts without adding full-time overhead.
  
  If this resonates with you, or if you’ve faced similar challenges, I’d love to hear your thoughts. Feel free to comment below or reach out directly if you'd like to chat!

Looking forward to your feedback!