Exploring Sale of a Small but Profitable Digital Media Asset (SportsNiche)

I wanted to share an opportunity and see if this might be relevant to anyone here, or if someone could point me in the right direction. Several years ago, I acquired this channel for roughly $10,000, operated and scaled it over time, and built it into what is now a stable cash-flowing digital asset. Based on current performance and standard valuation multiples, it now sits in the ~$150K valuation range, and I’m exploring a potential sale primarily due to liquidity needs. I’ll be upfront that this is smaller than the typical search fund acquisition, but it has strong margins, minimal operational overhead, and has been consistent for several years. I suspect it may be more relevant for independent searchers or digital asset funds that acquire and hold smaller profitable properties. Quick Snapshot Trailing 12-month profit: about $55,000 Average monthly profit: roughly $6-7k Last 28 days: About $7,200 revenue About 7.2 million views That last 28-day period was actually an all-time high, which happened without uploading anything for over a month and a half. Margins are extremely high. Most months are essentially pure profit unless I decide to use outside support. How the Business Works The business operates in the global football (soccer) content space and generates revenue primarily through advertising. What makes this asset interesting is that the majority of income comes from evergreen content originally published in 2022, which has continued to perform consistently for the past 3 to 4 years. In practical terms, this means the business doesn’t rely on constant output to remain profitable. Even during periods of inactivity, traffic and revenue continue due to the strength of the existing content library. That dynamic is what allowed the business to hit its highest-performing month recently despite no new uploads. Operational Effort This is not a labor-heavy business. Realistically: • Around one upload per month is enough • Most activity is periodic monitoring • Day-to-day involvement is minimal There is also the option to be introduced to an experienced content manager with over 10 years in this space, who can handle production, uploads, and optimization if a more hands-off setup is preferred. Risk and Content Structure The business operates in a format consistent with standard practices in the football highlight and storytelling category. Content is edited, structured, and transformed rather than reposted directly. Like others in this niche, occasional copyright claims can occur, which is typical for this category. Historically, these have not materially impacted monetization stability or ongoing performance. Why I’m Exploring a Sale The reason is straightforward: liquidity. I need access to capital for other projects, and this is the most logical asset to monetize at this time. Otherwise, I likely would continue holding it, especially given recent performance strength. Valuation Thoughts Industry multiples for smaller digital media assets commonly sit around 3x annual profit, which places estimated fair value near $165K based on current numbers. Given liquidity priorities, I would consider something closer to the $140K–$150K range. Who This Might Be Relevant For I recognize this is likely below the size most traditional search funds pursue. That said, I believe it could make sense for: • Independent searchers • Digital asset funds • Portfolio-style buyers • Operators building collections of online media assets Especially groups that prefer acquire-and-hold digital properties with strong margins and low operating burden. Final Thought I realize this is not a traditional search fund-sized acquisition, but if this sounds interesting, or if you know someone who focuses on smaller digital or media assets, I’d appreciate being pointed in the right direction. Happy to share additional details privately with serious buyers.