Favorite drip email campaign solution?

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September 08, 2021

by a searcher from University of Pennsylvania - The Wharton School in Toronto, ON, Canada

We are trying to decide which drip email provider to use for our proprietary outreach. We have heard decent things about several providers (Klenty, Replyify, Prospect.io, MailChimp, to name a few), but all seem pretty similar. Curious if anyone has a provider that they recommend?

For more context, we are not looking for anything too complicated. We have a good list of verified leads that we want to drop into the drip campaign and want to send around 5 emails to each lead during the campaign. We would value the ability to customize each email to the lead and the ability to easily beta test different text to see whether we can improve response rates.

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commentor profile
Reply by a professional
from University of Victoria in Vancouver, BC, Canada
Outreach.io is our go-to for deal sourcing outreach across all of the projects we run. It's more expensive than the other tools you mentioned but it's amazing when it comes to account-based sales engagement. There are 5 features I like the most: 1. It automatically throttles your emails and limits the number of emails you can send in a 24hr period to prevent being marked as spam or being blacklisted 2. You can customize your email template with variables or just add a personalized note to each email template 3. You can build sequences to include LinkedIn touchpoints such as connection requests and view profiles directly from the Outreach.io sequence. 4. For A/B testing, Outreach.io automatically identifies the winner of 2 or more templates based on the stats. 5. Outreach.io also automatically pauses the sequence when someone replies with OOO notice, and auto-resume based on the back to office date mentioned in the auto-reply email. If your prospect replied with a different email address, Outreach.io will recognize that and automatically add the replied email address to the system (this prevents you from continuing to send follow up emails to prospects who already replied with a different email address)
commentor profile
Reply by a professional
from University of Southern California in North Palm Beach, FL, USA
Here's one way to mitigate the risk of your email address (and domain) getting blacklisted on spammer venues: Create an email address (including unique domain) you'll only use for outbound searching. If it gets blacklisted, get another one. Definitely do not use any domain that you can't afford to lose.
Sometimes you won’t know your email is not getting through to your targets.
It’s not fun when you follow up on email that your targets don’t get.
Gmail domain is not a good idea; it’s a magnet for spam filters.
(During my 30-years of observing searchers, too many diminished their opportunity because they used the wrong email address. We can Zoom if you want to talk about it.)
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