Forget the AI agent that runs your entire marketing function.

Build the one that does your most tedious job. Not marketing strategy. The work around the edges. → Reformatting a blog post for LinkedIn → Tagging your CRM → Cleaning up a lead list → Pulling together a week of competitor research → Summarising an hour-long recording into bullets None of this is strategy. It's the admin. The pulling and sorting. The things you put off, then resent having to do at 11pm on a Sunday. Hand them to an agent. It will do them faster than you. It will do them at 2am. It will do them while you're at the gym, on holiday, or baking sourdough bread. The genuinely useful agents aren't replacing your marketing function. They're doing the unglamorous jobs that sit around the edges of it. Not great content for social media. Very good for your actual workflow. More in this week's Humans in the Loop: https://www.thehumansintheloop.ai/p/ai-agents-for-marketing-everything