Gym Acquisition

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April 17, 2021

by a searcher from University of Kansas in Dallas, TX, USA

Have spent time the last year looking at (among other things) opportunities to invest in / find an operating partner in the traditional gym space. Have an opportunity that seems interesting and might prove actionable. Any others with operational / investment experience in the space that have interest in discussing?

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Reply by a searcher
in Los Angeles, CA, USA
^redacted‌ it depends on what segment you operate within the fitness industry. My company provides commercial-grade products to medical, municipal and commercial buildings. Demand in this commercial segment dried up during COVID, but is now coming back somewhat strong. I am seeing operators of small commercial gyms also approach us for equipment, as things to start open up post-COVID.

Who is losing? Anything at-home or geared for the retail customer. We saw this segment pop in 2020 and then dry up in###-###-#### Peloton is the most public example. Also, as a manufacturer there was excess demand by our dealers, so 2021 and part of 2022 was also used to clean up the over-supply from the bull-whip curve.

Unless you are an athlete, a fitness room is a social venue. Aas things open up post-COVID, people will be excited to interact with each other, in-person.
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Reply by a searcher
from University of Pennsylvania in Portland, OR, USA
^redacted‌ ^redacted‌ You are landing a surprising number of fitness industry experts on this site. I'm sure they can help you. If you'd like to add another person to your discussion list please DM me. For the last 13 years I've served on the executive team of Precor and am willing to share non-proprietary insights from the supplier side of the fitness industry. Our work is 90% B2B supporting commercial fitness facilities, though I have strong knowledge of the consumer fitness space as well. My tenure at Precor is ending in a few weeks as we've just completed a sale to Peloton and I'm exiting for a full-time acquisition search - not in the fitness space.
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