Have any searchers bought a marketing agency using SBA?

February 25, 2025
by a searcher from University of Michigan - Ann Arbor in New York, NY, USA
I would love how the experience is going post-acquisition
I'm looking at a few right now and trying to understand drawbacks and benefits of buying a marketing agency a bit more
from University of Southern California in Los Angeles, CA, USA
in Asheville, NC, USA
I actually own an agency (for 13 years) so know they can be great cash-flowing businesses (negative net working capital), but there are several warnings to watch out for.
1) How they get clients. Most agencies are founder-led. It’s hard to replace their reputation. Dig extra deep to verify counter claims.
2) AI risk. I’m not an AI doomsayer, but the risk to many agencies is very real right now.
3) Mediocracy. Agencies are frequently the first expense to be cut in economic downturns.