He trained his whole team to lie to me
With that many lies, diligence won't even help.
"Our QuickBooks has been down all morning."
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I flew to Dallas to evaluate a $600K SDE security business. I knew immediately he was lying. I worked at a software company. If QuickBooks had been down all morning, it would've been on CNN.
Instead of leaving, I stayed to see how bad it would get.
The office manager was in on it. The next day, I sat through 4 hours of meetings where every employee had been coached to act like they worked at a profitable business.
They all knew it was losing money.
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Here's the takeaway:
A lot of buyers want to believe sellers are just confused. That the numbers are "messy." That nobody's really trying to deceive them.
Some sellers are running full-blown deception operations.
Not one person lying. An entire organization coordinated to extract your money.
When you walk into a site visit and everything feels too smooth—everyone's on message, every answer is polished, every employee sounds rehearsed—that's not a well-run business.
That's a performance.
Your job is to see through it before you wire the money.
This is not a game, folks.