High-Potential Consistent-Performing Farmer’s Book 1479
March 15, 2026
by an intermediary from Bucknell University in Santa Monica, CA, USA
This 20-year-established Farmer’s agency boasts a diverse, 100% owner-operated book of business. With a history of smooth integration and high client loyalty, it provides a reliable, plug-and-play platform for a new operator.
Do not inquire further if you do not have a Farmer’s appointment.
The 1,163 policies have averaged $23,500 in monthly commission over the past 4 years. 353 policies are Auto, 670 are Fire/Home,with around 50/90 for Commercial and Life. Details in the CIM.
The client portfolio primarily consists of middle-aged households and business owners with multiple insured assets. These clients tend to value professional advice and service quality over price-shopping, which supports retention and policy longevity.
A Buyer MUST have sufficient financial credentials to qualify and a Farmers appointment in good standing. Additionally, a Farmer’s representative must approve a sale, and the potential buyer must meet Farmer’s financial guidelines as outlined in the CIM.
One full-time CSR/Producer and one part-time CSR, earning a total of $7,000 per month, round out the staff.
Operating Expenses are a lean 600/month (utilities, internet, and insurance).
NDA is required to secure the comprehensive Confidential Information Memorandum (CIM) crafted by ProNova Partners.
Detailed Information
Facilities: The 600-square-foot commercial/office space rents for $1,500/month (below market) with a fixed 3% annual escalation. The lease is fully transferable via a strong landlord relationship.
Competition: Despite some upheaval in the California marketplace, Farmer’s is a respected name, and clients are loyal.
Growth & Expansion: By integrating these policies into their operations, a buyer can quickly expand market share and revenue and potentially qualify for higher bonuses. Increasing the development and conversion of carrier-provided internal leads and expanding referral relationships would also spur growth.
Financing: Will consider based on a high down payment and a short term.
Support & Training: To ensure a smooth transition and ongoing success, the Sellers will work with a buyer for 1 month, up to 10 hours per week.
Reason for Selling: The Seller is starting a career in financial planning and wealth advisory services.