High-yield, regionally focused direct outreach campaign to owners

October 21, 2020
by a searcher from Northwestern University - Kellogg School of Management in Cambridge, MA, USA
I'm looking to revamp my direct mail (email) campaign and to bat around ideas with anyone who has gotten reasonably high yields in a regionally focused search. I'm looking to tweak things like my outreach / follow up cadence, which pieces I automate, how you converted cold out reach to advisors / river guides vs. targets, etc.
Anyone have good success and willing to chat?
Thanks!
from Harvard University in San Francisco, CA, USA
from The University of Michigan in Las Vegas, NV, USA