Home & Garden business for sale

December 14, 2023
by a searcher from University of California, Berkeley in Wisconsin, USA
A broker sent me a deal that looks good, but is not really in my buy box. He asked me if I could help him find a buyer as the owner wants to retire... More info is below.... If you are interested send me a message or email redacted Home & Garden brand with diversified online and offline retail.
Financial Quick view
6+ Yr Old | Amazon + Multi-Channel Home
& Garden Brand | YoY Growth | Online and
Offline Retail in Place | Streamlined Supply
Chain | Run with Lean Team in Place | High
Growth Opportunity
Sales channels in place, profitable, and staged for enormous growth.
Since its founding in 2017, this brand has established itself as a leading provider of quality and innovative
gardening equipment for residential customers. The garden appliance market has experienced significant
growth as more individuals embrace gardening and outdoor living. Over the years, the company has
successfully developed a diverse range of products, including trimmers, leaf blowers, sprayers, and other
essential tools for maintaining a beautiful and well-manicured garden. They are now expanding into other
home categories with much success (jewelry cleaners, water filtration and more).
The brand's emphasis on performance, affordability, and low-emission products, has resonated with
consumers, leading to substantial growth###-###-#### revenue grew 22% compared to 2021, and gross profits
have risen 5% over the same time frame. Since 2020, the business has generated over $17M in revenue.
Starting with Amazon Vendor Central, the owner quickly grew the business before diversifying sales
channels with the addition of Walmart, Home Depot, Costco, Lowes, BestBuy and Wayfair. With a current
mix of 65% Amazon, 17% Walmart, 13% Lowes/Home Depot/Shopify, and 15% wholesale, the brand has an
established network of distributors and retailers, both online and offline, enabling wide market coverage
and accessibility to customers.
The owner has developed a highly effective operation. With established supplier relationships, a
streamlined supply chain, and a small SKU count, the business could easily be integrated into a larger
operation. The brand name is trademarked in all relevant markets, and there are design patents as well.
The current owner runs the business with a lean team (5 employees), which offers a new buyer multiple
opportunities for expansion. This includes adding new SKUs within the niche, expanding into the UK and
Europe, adding new sales channels (Shopify, eBay), developing wholesale channels, exploring paid ads via
Facebook/IG and Google Ads, and optimizing Amazon PPC.
This sale presents an attractive opportunity for potential buyers seeking to enter or expand their presence
in the garden appliance market. Buyers can benefit from an existing customer base, a strong market
presence, and a proven business model.
Buy Price: $5,000,000 + Inventory
AOV: $99