How are sub-$10M digital acquirers actually handling marketing/traffic DD?

Trying to learn how this is actually done in the real world. QoE handles the financials. Legal DD handles the legal side. But for digital-first businesses (ecom, content, SaaS), a huge chunk of the value sits in traffic quality, paid spend efficiency, review authenticity, and platform dependency risk — and I can't find anyone who's productized DD on those things specifically. The closest things I've found are digital marketing agencies offering DD as a side service (not their core product). Pricing seems to be $5-15K+ when you can find it, which is brutal on a sub-$10M deal. For those of you searching in the digital space: - DIY with Semrush / Similarweb / Ahrefs? - Skipping it entirely and trusting the broker's claim? - Hiring an agency for a one-off? - Something else I'm missing? Specifically curious about the moment you find a deal you like, do you actually verify traffic and ad health pre-LOI, or wait until financial DD post-LOI?