How are you underwriting AI risk in deals that depend on organic traffic?
Hi all, I'm looking to connect with anyone who recently bought or is actively looking at e-commerce or other online-heavy businesses (DTC, marketplaces, etc.)
I have a deal that is very reliant on organic traffic, and trying to understand how to think through the risks (and opportunities!) of this new world.
Specifically, I'd love to hear:
- How are you assessing AI risk as buying behavior shifts to AI search and shopping agents?
- What creative deal structures have you used to mitigate these risks?
Thanks!