How effective are snail mails?
September 13, 2024
by an member from University of California, Berkeley in 1078 S Mary Ave, Sunnyvale, CA 94087, USA
Everyone these days gets upwards of hundred of emails a day. So, receiving actual paper mail may seem like a novel, unique occurrence, which could elicit better or more frequent responses. It is more time and cost-consuming, so, is it worth that investment?
from University of Florida in Miami, FL, USA
Snail mail works on me - BUT one thing I absolutely hate is making the effort to open something that looks like a legit letter and then it turns out to be an advertisement or (even worse) a scam. So, a snail mail campaign with a great message could very well be worth it. A campaign that smells like advertising or is scammy most likely won't.
If I open a piece of mail and it's from a legit sender with a legit and personalized message, I'm pretty likely to at least keep it on my kitchen counter for a few days with the intention of following up.
In general, I think people are too quick to write marketing methods off as "it doesn't work".
All the methods work if you use them the right way. For example, a cold email campaign; what exactly is working and what isn't? Are people opening your emails but not replying? Then distribution is working but messaging isn't.
At the end of the day, marketing is a numbers game. Since snail mail is expensive, I'd say the best method is to test and tweak your messaging first with email campaigns and see what resonates with your audience, and then follow up with snail mail when you have something that already delivers consistent replies through email.
Oh, and don't hard-sell in your message. "I want to buy your business" only works in VERY specific settings and you have to hit the buyer in exactly the right time and mindset. Something like "I can teach you how to sell your business" is more likely to work in a cold outreach setting.
Thanks :)
from Babson College in Syracuse, NY, USA