How I Bought $75K Worth of Leads for $4K with One Question

I’ve been negotiating deals for a long time.

Recently…

I’ve been negotiating prices on newsletters.

After decades of deal making…

I’ve figured out the words to use that get people to open up and tell me their “bottom dollar price.”

How valuable are those words? To find their true bottom dollar?

Well…

Depending on the size of the transactions you regularly deal with…

Hundreds to millions of dollars per use.

I am often…

But not always…

Pleasantly surprised at what peeps bottom dollar is.

I just had a newsletter seller with a 15,000 person list and 30% open rate tell me his bottom dollar.

If I had to buy 15,000 leads on FB in this niche…

It would cost me MINIMUM $5 a lead.

$5 x 15,000 =$75,000.00

But I applied my “truth serum” copy…

And guess how much he wanted?

Bottom dollar?

$4,000!!

What if I didn’t have my trusty “truth serum?”

And I offered $1 per sub…

And offered $15,000 because I didn’t know how to get TRUTH on the table?

I’d pay $11,000 more than I had to…at least!

I say at least because if I would have said $15,000 and he had any negotiating mojo, he’d counter with a higher number.

Do you see how valuable the bottom dollar truth serum is?

Now…

I could use your help…

If I were to offer the “Bottom Dollar Truth Serum” copy to the public.

And it was just a 3 or 4-page PDF or a 10-minute video explaining.

What price tag would you put on it?

P.S. This works as a seller too. Yesterday I had somebody 3x their initial offer with some BDTS copy.