How to best use IBISWorld

intermediary profile

January 13, 2023

by an intermediary from University of Wisconsin Oshkosh - College of Business in Milwaukee, WI, USA

It would be great to hear from the community how they best use the IBISWorld data. I have used it in the past but is seems that at times the information is not on-point especially when working with smaller companies. Any suggestions would be greatly appreciated.

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Reply by a searcher
in Toronto, ON, Canada
John - I agree with your sentiment regarding incomplete or incorrect information for small businesses and recall at least one industry report where I knew with certainty that the information was incomplete and partially incorrect. However, overall the report was still extremely useful.

The problem stems from a lack of transparency into small private company financials and operations.
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Reply by a searcher
from University of Oxford in Wellington, New Zealand
I use qualitatively. I usually try to triangulate any numbers through other sources
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