Most searchers lose months to outreach that was never going to work, because the market got picked before it got tested. Tyler Murdock runs Aligned Profit here in Salt Lake. For this session he's opening up the actual deal sourcing playbook his team uses, start to finish: - Sizing a geography and an industry off census data. How to know whether a market holds enough of the right owners before you commit a year to it. - Pressure-testing a buy box before anyone sends a single message. - The real funnel math of a search. How many owners you actually have to reach to get to one closed deal. - What gets a cold owner to reply instead of deleting the email. - The most common ways searchers burn their outreach on tactics that were never going to land. Real examples and concrete steps you can use the next day - from Census Data to Closed Deal. Not theory, and not a pitch. Patrick McMillan, who leads Durable's ETA Chapter, hosts the session and runs Q&A at the end. Who it's for: anyone running a search, thinking about starting one, or advising someone who is. Format: 60 to 75 minutes on video, including time for questions.