How to Raise Prices Without Losing Customers—with Casey Brown

Among the various tools at the CEO's disposal to increase revenue and profitability, pricing stands alone in many regards: The benefits of an increase are often felt very quickly, the additional revenue drops almost entirely to the bottom line, and under the right circumstances a price increase necessitates a lot less time and effort relative to other growth alternatives (releasing new products, entering new markets, acquiring new customers, etc.). If you have ever had to decide how to price a product or a service, or if you foresee yourself having to make such a decision one day, I implore you to listen to today’s episode. It is one of my favorites, in no small part because of how many practical takeaways you’re likely to leave with. I’m joined today by Casey Brown, the founder of Boost Pricing, a consulting company that helps their clients with all things pricing, including not just setting prices, but also the often overlooked tactical details of how to actually go about executing on pricing changes. I hope you enjoy listening to this one as much as I enjoyed making it for you. https://mineolasearchpartners.com/2025/05/08/how-to-raise-prices-without-losing-customers-with-casey-brown/