How To Sell Anything With The Story Brand Soundbite Strategy
December 13, 2025
by a searcher from Queensland University of Technology in Brisbane QLD, Australia
Cognitive loading, or cognitive load, refers to the mental effort used by your working memory when processing new information, which has limited capacity.
Great video: https://www.youtube.com/watch?v=5OJT1ph-yL4&t=635s
StoryBrand With Donald Miller