How to think about naming your fund?

by a searcher from Harvard University - Harvard Business School

1 year ago

Obviously far from the most important topic, but I am curious how searchers thought about naming their funds? Relatedly curious whether folks found the websites and other materials to be important when reaching out to potential sellers?

2 likes
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13 comments

searcher from The University of Chicago - Booth School of Business

It doesn't have to be a sophisticated name. I would say a hobby you have or a nature object like trees and plants. That makes it easier for people to remember

8 months ago | like reply | 0 likes

searcher from University of Victoria - Peter B. Gustavson School of Business

I think having a well thought through name indirectly adds credibility as an operator as it demonstrates you are clearly thinking about branding, the long-term strategic direction, etc. One idea is you could go to Chat GPT, give it some context about what you are trying to do and what differentiates your fund, and ask it to come up with 100 possible names for yourself which you can continue to iterate from. At the very least, it will get a few creative ideas going.

1 year ago | like reply | 0 likes

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