PRODUCT / SERVICE
Diligence
I launched Capvera: automated marketing DD for DTC and ecom
After months of discovery calls with buyers, Capvera is live.
Paste a storefront URL, get a 10-section marketing DD report in under 10 minutes, built entirely from public data. No CIM, no financials, no analytics access. The seller never knows you ran it.
Why it exists: the marketing story in a CIM is written by the seller. Capvera is the independent check you run first, so you know which claims to test before you commit.
The edge is the cross-check. Every signal is tested against the others. Example: a site ranks #1 organically, but three competitors pay $3+ a click to sit above it. A standard SEO audit calls that a moat. The cross-check calls it a ranking being bought around, and a CAC problem you inherit at close.
Every report: an executive summary with a deal score, a flag inventory ranked by severity, and a DD question pack ready to put to the seller. 10 data sources, 130+ signals, every claim cited. $199, one time, charged only when delivered.
Full sample report on the site, no signup. If you are looking at a DTC or ecom deal, run it and tell me what is missing. Still early and building it around what buyers here actually need.
capvera.co
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