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by a searcher from University of California, San Diego - Rady School of Management
in San Diego, CA, USA

2yrs ago

IBIS reports

The IBIS reports are great and provide a solid high-level view of many verticals. Can anybody recommend additional resources for more detailed granular reports? Specifically, into pet accessories.
Many thanks!

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reply by a searcher 1yr ago
from Carnegie Mellon University in Austin, TX, USA

I'd look at Statista for broad research and then different pet company websites (purina, pet smart) for any research report they may have put together.

Also, economic reports of how different generations own and spend on pets have been useful.