Important difference between BVR & IBIS

June 04, 2023
by a searcher from EMLYON Business School in Lille, France
Do you often see a huge difference in the profit margins between what IBIS say about the industry & Actual transaction in the space? I am asking as I am interested in buying digital marketing agencies but when looking at IBIS the margin seem way lower that it actually is
from Marymount Manhattan College in New York, NY, USA
Then, in our Industry Financial Ratios section, we have EBIT, Gross Profit and Net Income Please note that if you're using our 'Digital Advertising Agencies in the US' industry report, this is a non-NAICS industry. Therefore, the Financial Ratios that are most closely related are from the Advertising Agencies in the US report. This data is sourced from IRS SOI Tax Stats from the US Census Bureau. I hope this helps, but please feel free to send me a direct message if you need further assistance!
from Oregon State University in Kuna, ID, USA