Is Atlanta or Austin better for Independent Sponsors?
January 21, 2026
by a searcher from New York University - Leonard N. Stern School of Business in Orlando, FL, USA
Looking for firsthand input from folks who’ve sourced or closed $2–6M EBITDA deals as independent sponsors.
**Specifically NOT looking for tech related deals**
BACKGROUND: Acquired a healthcare company in Orlando in 2022 using personal equity + SBA; now focused on sourcing the next deal as an independent sponsor. Married with 2 kids (ages 4 & 9), used to live in NYC, Los Angeles and currently Orlando. We're evaluating moving to Atlanta vs. Austin as a long-term base, with the goal of having a thriving ecosystem for independent sponsor and opportunities for proprietary dealflow.
My current (imperfect) take:
ATLANTA appears to have deeper LMM infrastructure (brokers, IBs, advisors)
AUSTIN seems easier socially and culturally, with strong operator/transplant density, but potentially thinner on pure LMM intermediaries (may require regular Dallas/Houston travel). Plus a lot of tech and VC emphasis, which is not relevant to what I'm doing.
QUESTIONS
Which city was easier to break into as an independent sponsor (not a fund)?
In Atlanta, which neighborhoods or sub-markets actually matter for being in the deal flow?
In Austin, is local sourcing sufficient, or does it realistically require a Dallas/Houston overlay?
If your goal is one closed deal in 6–12 months, which city would you choose and why?
Thank you!
from University of Illinois at Urbana in Austin, TX, USA
in Orlando, FL, USA