Is Cold Calling Effective for Larger Businesses

July 25, 2022
by a searcher from Duke University in Tulsa, OK, USA
My question is if cold calling is still effective for larger businesses?
I have a target list of businesses that I am sending personalized letters to. Most are more mature businesses with###-###-#### employees. After a couple of days I follow up with a call. This is typically answered by an admin who sends it to the owner's voicemail and I never hear back. If the admin asks what my call is about I say it is regarding confidential mail correspondence we have exchanged.
I am not sure what I could do differently to improve the outcome but would welcome any feedback. I know not every business owner wants to sell but I would expect better results than I am getting. What are the best practices and how can I fine tune my approach?
from University of Dayton in Columbus, OH, USA
Cold calling can be a multiple stage process. As you say not everyone is ready to sell yet. Most owners have a emotional connection to the business they’ve built and in order to connect with them requires forming a relationship. Go meet them where they are. Send a letter, follow up call, go find them where they are (trade show, charity board, golf course, trade group, etc.) and keep following up.
in Winston-Salem, NC, USA