Is ETA the 2025 equivalent of dropshipping?

Genuine question for the community: Are we seeing ETA turn into another "guru-ified" get-rich-quick scheme? The pattern looks pretty similar: - Flood of newcomers chasing returns without understanding operations - Brokers pushing overpriced deals to eager buyers with SBA letters - Podcasts and courses promising financial freedom through small business acquisition - "Advisors" and service providers with 18 months of experience suddenly positioning themselves as experts - People convincing themselves that zero-barrier-to-entry businesses (landscaping, pool cleaning, pressure washing) are "great deals" despite lacking any defensible moat, recurring revenue, or competitive advantages that would be table stakes in traditional search - LinkedIn full of "I closed my first deal" humble brags I'm NOT saying traditional search or self-funded deals lack merit since plenty of searchers especially from before the last year or two are doing hard work and creating value. But the signal-to-noise ratio seems to be deteriorating fast. Are we headed for a reckoning when the easy money dries up and reality hits? Or am I just being cynical about the influx of new entrants? Curious what the veterans think.