Is Your Online Presence Helping or Hurting Your Acquisition Efforts?

Let’s say you send out a cold email to a business owner. They get curious… and Google your name. Now ask yourself, what do they see? 👉 A clean, professional website that explains who you are, what you're looking for, and why you're serious about buying a business? Or... 👉 A blank search result, a half-filled LinkedIn profile, or nothing at all? Because here’s the truth: most business owners will look you up before they reply. And if they can’t figure out who you are or why you’re reaching out, they’re likely moving on. It’s not just about what you say in the email, it’s about what you’ve built around it. So, does your online presence help your outreach? Or hurt it?