Life Insurance agency landscape

August 26, 2024
by a searcher from University of Johannesburg in New York, NY, USA
Has anyone mapped out the life insurance agency landscape - specifically on the independent side?
Ie what percentage of independent life insurance agencies only sell Life Insurance?
What percentage of independent insurance companies offer all types of insurance? ie is one vertical not big enough to set up an entire agency to support it? only sell life insurance?
Is the majority of the life insurance sold through financial advisors?
trying to map out the market and understand it better, any guidance would be appreciated!
TIA
from Massachusetts Institute of Technology in Portland, OR, USA
If anyone else has questions on Life Insurance, or related topics, please post them and I'll do my best to get them answered for you.