Local market general/competitive research

Have been browsing posts here for market research and see a lot of industry/vertical resources. But I’ve not seen much focused on local market dynamics.

For example, let’s say I’m deciding on purchasing a company of opening a franchise in a specific vertical in Random Town, USA.

Other than going on Google and manually researching existing companies in my chosen vertical, is there any service or software that people are using to do this?

Thanks