Long-Tail Business Sales Strategy: How ETA Buyers and Sellers Win Together

professional profile

April 30, 2025

by a professional from James Madison University in Washington, DC, USA

Buying or selling a small business? There's a smarter way. Operate → Trust → Buy Date: May 28, 2025. Time: 2:00 P.M. EST Register here: https://us06web.zoom.us/webinar/register/###-###-#### /WN_Quh-S6zHQMuc_xrTxdzA4g Learn how the "Long-Tail Business Sales Strategy" helps sellers plan smoother exits and buyers make smarter purchases. By working inside the business first, future owners build trust, find risks early, and set up better deals. What we'll cover: How embedding ETA buyers as Chief of Staffs benefits everyone How to build trust and uncover risks early Why operating first leads to faster, safer sales See you then!, Patrick O'Connell oconnelladvisorygroup.com
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from London Business School in Johannesburg, South Africa
Interested in this one, looking forward to it. I've never been able to figure out the right structure to make incentives work.
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