Looking for experienced consultant/advisor on digital marketing

March 20, 2026

by a searcher from Pennsylvania State University in Raleigh, NC, USA

Hi all - I'm looking for a consultant/advisor that has experience analyzing digital marketing for a deal under LOI. Would like to better understand business trends on CAC/LTV and other key ratios, channel lead generation (organic, Google ads, Meta, etc.), in an industry with significant VC-backed competition that has increased some of these ratios. Looking for third-party help analyzing ratios, frameworks, best practices, industry nuances, green/yellow/red flags, opportunity analysis, etc.

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Reply by a professional
from University of California, Hastings College of Law in Petaluma, California, United States

This is exactly the type of engagement we handle at Five Experts. We match searchers under LOI with vetted commercial DD specialists, including advisors with direct experience analyzing digital marketing performance. The CAC/LTV question in a space with well-funded competitors is nuanced. The benchmarks shift significantly depending on whether the competition is buying growth or has found sustainable unit economics, and that changes how you interpret the target's own ratios entirely. Happy to connect you with the right person for your specific deal. Feel free to DM me or reach out directly at redacted

Reply by an investor
from Pennsylvania State University in Pennsylvania, USA

I spend a lot of time on this exact problem during diligence for SaaS and digital acquisitions. The biggest issues I typically see: • Blended CAC hiding unprofitable channels • LTV based on top-line revenue instead of contribution margin • Weak cohort retention masked by growth • Over-reliance on paid channels in competitive markets • Attribution that overstates performance (especially Meta/Google) In VC-backed spaces, these gaps tend to widen. CAC creeps up, payback stretches, and the model becomes much more sensitive to small changes. If you want a second set of eyes, happy to dig in. This is a core part of the diligence work I do. You can reach me at: redacted

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