Looking for insights on raw / fresh pet food businesses in Canada

Hey everyone — I’m currently looking into a business in the raw and fresh pet food space in Canada and wanted to tap into the collective experience here. If you’ve spent time around this industry — as an operator, investor, or customer — I’d love to hear your general thoughts on the space. Anything you’ve learned about how these businesses tend to perform, evolve, or differentiate would be super helpful. Appreciate any insights people are willing to share!