Join Brett Holcomb (entrepreneur, mentor) and Elliott Holland (Harvard MBA, due diligence expert) as they break down what it takes to buy a profitable small business. Key insights in this session: • Buying an established, 10+ year-old business is safer and more profitable than starting from scratch. • Know how to analyze SDE and EBITDA for accurate valuation and to avoid overpaying. • Use BizBuySell to find deals and follow up often with brokers. • Keep a new business running smoothly—don’t rush big changes. • Franchises give structure; independent businesses give flexibility. Both have upsides and downsides. • Stick to the steps: LOIs, SBA loans, and thorough due diligence. This is a direct, practical guide for first-time buyers: focus on steady cash flow, solid numbers, and careful execution.